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Born in London, England, Irregular Choice was created by Dan Sullivan in 1999 as a reason to stand out from the crowd.

Dan has stuck very determinedly to his philosophy throughout the past 16 years, which is to keep Irregular Choice as something that is not influenced by passing trends, but original and set apart from the crowd.

His fearlessness translates into the design of the shoes, and an Irregular Choice shoe is not like any other you’ll find.

Dan doesn’t listen to what’s happening in the fashion industry or what another brand may be doing.
This is what makes Irregular Choice designs completely unique and truthful.


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